Business to government

Services enabling public procurements globally

How we can help

The relation to government representatives and other public sector stakeholders can be a make-or-break factor for success. Thanks to our dual public and private ownership, we have connections that give maximum value from public partnerships abroad.

Our services

By analysing the public sector in your markets, we can help you navigate complex regulations and create a targeted strategy. We can also provide access to and aid communication with stakeholders at all levels of state-owned organisations and departments.

What you can expect

Our services save you time and effort to understand complex regulations, taking the shortest route to market. You will also increase your chances of winning public deals and minimise the risk associated with global expansion significantly.

Leon_ Gillman_ Glitterstam 950x550.jpg — Our business developers: Tobias Glitterstam, Vice President Region Americas, Vivianne Gillman, Director of Business Development Region Americas and Nicolas León, Trade & Invest Commissioner Mexico.

All our services are tailor-made. Here is a selection of common questions about global B2G-strategies and how we can help.

Can you help me create an international B2G strategy?

Absolutely! Creating a solid strategy that takes local conditions into account can make a huge difference and set you on the right track from the start.

This is how we can help:

Develop a tailor-made growth strategy and tactical plan
Keep you updated on regulatory changes in the local market
Solve regulatory challenges that may arise if you offer innovative solutions or a new business model

How do I find and get access to relevant stakeholders?

We understand that it is a challenge for many companies to identify who the relevant government stakeholders are, let alone shape a message that suits them – especially in an international market where the cultural values are new to the company. And yet it is so important to develop good working relations with government representatives for a successful business venture within the public sector.

This is how we can help:

Identify key contacts, explain the role they play and how they interact with each other
Help you to complete proposals and submit tenders
Give advice on the opportunities of partners and alliances

I’d like to streamline my communication for the public sector in a new market. Can you help?

Getting a company’s message across in a remote market is a delicate affair. It must be adapted to the local market context and placed in channels where the intended recipients will consume the message. This requires deep knowledge not only of the local stakeholders and media channels, but also of your offering, company culture and communication style.

This is how we can help:

Plan and create an effective communication strategy
Use our networks, media contacts, and international meeting arenas to support your communication efforts
Tailor your marketing messages to the local context and key stakeholders, ensuring that you reach the intended audience effectively
Lower policy hurdles and increase public-sector demand

I have contacts in the public sector but would like to improve our work relations. What can I do?

We know that it can be hard to develop good work relations between your company and the government representatives in a market with a different culture.

Business Sweden’s business developers are well aware of the local business climate, and understand that a well-crafted tactical approach is needed for a successful public sector business venture.

This is how we can help:

Use our extended contact network to identify important stakeholders
Create settings and forums that aid transparent communication
Bridge cultural differences and help you to get your message across in the right context